When thinking of working as self-employed in London (UK) make sure you know about its rich, affluent, middle class, working class and poor areas. With aeroplane tickets being affordable these days, it is worth a pre-visit to London to explore its locations (potential business areas), communities (potential clients) and shops/businesses (potential competition).
If you are going to work in London as self-employed, doing outcall work for example, whereby you want to target your leaflets, website and other business marketing towards a certain town or area of London, you first need to get a feel for that place.
The affluent areas below require a special mental understanding of the potential client. The rich people tend to be more stressed and moody due to their job and/or home responsibilities; something you need to be well aware of and know how to deal with before you consider taking on these clients. There is a certain etiquette and diplomacy involved.
If you prefer to target your leaflets, website and other business marketing towards the middle-class and working-class members of society in London (UK), you should target the following areas:
When first starting self-employment, it is sometimes a good idea to target your leaflets, website and other business marketing towards the 'average person in the street', to test out your business; which sometimes gives enough work for you to progress. If that is your option, you should target the following areas:
NOTE: London is now full of pocket areas. Meaning, many many years ago a whole area of London would be classed as rich or poor for example whereas these days you have to look within a town for certain streets or small areas (pockets) to find work.
One thing that makes self-employment in London more difficult these days, from a marketing perspective, is the NO JUNK MAIL sign on virtually everyone's front door or letter box. People have grown to hate Junk Mail (Leaflets/Flyers) coming through their letter boxes in bulk; normally from the take-away shops (i.e. Pizza delivery). It has become so bad that people rarely read a genuine leaflet/flyer, even if it were to say "I will give you £1,000 if you read the rest of this offer"!
There will be those who do take a second or so to read, but with so many scams in the streets, and online, people have become distrusting of offers. Obviously, if someone really wants some repairs done on their house they might keep the builder's flyer, just to ring for a quote for example, but then again they might be confused as to who they can trust. Hence why a lot of business in London is done by recommendation via word-of-mouth. This does not mean leaflets/flyers do not work though. They do, but the ratio is very poor.
In many cases delivering 10,000 leaflets/flyers around London might mean you only get 10-20 clients out of every 1,000 leaflets/flyers delivered, if you are extremely lucky. And your initial 10,000 leaftlets/flyers will take a lot of leg work and money, especially if you pay someone to deliver them. You might pay £40-£50 per 1,000 leaflets/flyers delivered, with a guarantee of one leaflet/flyer per door. Many delivery people get tired and dump your leaflets/flyers, so always do them yourself. Saves money too.
To put the above leg work into perspective: An average street is between 30 and 40 houses long, with an average high road (main town shopping street) having 10 to 20 streets either side of it. This means you would need a minimum of 600 leaflets (30 houses x 20 streets) and a maximum of 1,600 (40 houses x 40 streets) per high road. And if you count the streets one or two layers from the high road, you would realistically need between 1,000 and 2,000 leaflets per town.....and many large cities in the UK have many small towns within them. So 10,000 leaflets may sound a lot, but it isn't.